3rd Bass was one of a still-small number of white
hip-hop artists to achieve wide acceptance in the larger community. Along with
the Beastie Boys,
3rd Bass proved that white
hip-hop wasn't necessarily going to become a watered-down, commercially exploitative rip-off of the genuine article, as so many white interpretations of black musical forms had been in the past. Instead, they were possessed of a well-developed lyrical technique and were respectfully well-versed in
hip-hop culture and tradition.
Don't have the
FREE
BlueBeat Player yet?
Download it now to listen to great programs at 320kbps!
They helped set the tone for the way white rappers could credibly and intelligently approach the music, and despite staying together for only two albums, they managed to create a highly positive lasting impact.
3rd Bass was formed by Queens-born
MC Serch (born
Michael Berrin) and Brooklyn-native Prime Minister Pete Nice (born Pete Nash), along with African-American DJ
Richie Rich (born Richard Lawson). Nice had been an English major at Columbia University and hosted a short-lived
hip-hop show on radio station WKCR.
Serch, meanwhile, had honed his skills battle-rapping at clubs and block parties and had previously released a solo single called "Hey Boy" on the small independent Idlers label. Both
Serch and Nice were working as solo acts until producer Sam Sever convinced the two 20 year olds to join forces in 1987. Along with
Prince Paul and the Bomb Squad, Sever produced their 1989 Def Jam debut,
The Cactus Album (aka
Cee/D), which was greeted with enthusiastic reviews in most quarters. Clever, good-humored singles like "The Gas Face," "Steppin' to the A.M.," and "Brooklyn-Queens" helped make
3rd Bass's name in the
hip-hop underground. They followed it in 1991 with Derelicts of Dialect, which featured one of the first recorded appearances by
Nas and contained a viciously funny jab at
Vanilla Ice called "Pop Goes the Weasel." Accompanied by an equally humorous video, "Pop Goes the Weasel" became
3rd Bass's biggest chart single and performed some much-needed damage control in the
hip-hop community: not only did it prevent
3rd Bass from getting lumped in with
Ice, but by extension, it also distanced at least some of the Caucasian race from the whole phenomenon, opening doors for greater inclusiveness later on.
Despite their success,
3rd Bass disbanded in 1992 when
MC Serch went solo. He issued Return of the Product later that year, and the remainder of the group, billed as Prime Minister Pete Nice & DJ Daddy Rich, teamed up for Dust to Dust in 1993. Neither was as successful or high-profile as the two gold-selling
3rd Bass albums.
Serch, interested in discovering new talent, became the head of A&R at the respected, now-defunct Wild Pitch label, and later founded his own label, Serchlight Productions. Nice, meanwhile, dropped out of the music business and opened a store in Cooperstown, NY, that sold baseball memorabilia. In 2000,
3rd Bass reunited for several concerts. ~ Steve Huey, All Music Guide